Welcome to the world of The Ordinary, where simplicity meets science, and skincare becomes a joyride of effective ingredients and transparent formulas. This brand has taken the beauty industry by storm with its no-nonsense approach, offering high-performance products without the luxury price tag. If curiosity about what’s next for The Ordinary is bubbling over, here’s the scoop on what to expect from this exciting brand in 2024—from new launches to upcoming promotions and collections.

A Brand Built on Simplicity and Science

The Ordinary has a mission that sets it apart from most skincare brands. It’s all about being, well, ordinary! But in the most extraordinary way. The brand was founded with the idea of making skincare straightforward by focusing on pure, high-quality ingredients, leaving out unnecessary fillers. With a range of products that prominently display active ingredients like hyaluronic acid, retinoids, and vitamin C, The Ordinary champions affordability without compromising on effectiveness.

In a world where beauty brands often use jargon and vague promises, The Ordinary sticks to the facts. That’s why skincare enthusiasts worldwide appreciate the brand’s honest approach to labeling, which highlights active ingredients rather than flowery marketing terms. Want to tackle dehydration? There’s a formula for that. Struggling with fine lines? No problem! The Ordinary ensures that customers can tailor their skincare routines with products that target their specific needs.

What’s New at The Ordinary?

2024 is shaping up to be an exciting year for The Ordinary, with fresh product releases, upcoming collaborations, and more skin-loving innovations. Let’s take a sneak peek into what the brand has in store.

1. Exciting New Launches

The Ordinary continues to expand its product line, introducing new formulas that cater to diverse skin concerns. Some of the newest products to hit the shelves include:

• Multi-Peptide + HA Serum for Hair Density: Yes, you read that right—hair care! The brand has moved beyond skincare to offer a solution for thicker, healthier-looking hair. This new launch has been receiving rave reviews from customers who are excited to add a science-backed product to their haircare routine.
• Azelaic Acid 20% Solution: Known for its skin-calming properties and ability to tackle acne, hyperpigmentation, and redness, the upgraded 20% concentration of azelaic acid is a game-changer. This product is perfect for those looking to calm skin irritation while promoting a brighter, more even complexion.
• Retinal 0.5% in Squalane: The Ordinary’s Retinol in Squalane is already a fan favorite, but now there’s a new addition—Retinal 0.5%, a potent form of vitamin A. This product promises smoother skin texture, improved elasticity, and minimized fine lines. It’s a must-try for anyone looking to upgrade their anti-aging routine.

2. Sustainability Updates

The Ordinary is doubling down on sustainability efforts, and 2024 will see the introduction of eco-friendly packaging and more sustainably sourced ingredients. The brand is moving towards fully recyclable bottles, boxes, and droppers, contributing to a cleaner beauty industry. By the end of the year, expect to see more initiatives focused on reducing the brand’s environmental footprint without affecting the integrity of its high-quality formulas.

Promotions, Deals, and Special Offers

Who doesn’t love a good deal? The Ordinary offers frequent promotions, giving shoppers the chance to stock up on their favorite products at reduced prices. Seasonal sales like Black Friday and holiday bundles are always hotly anticipated, and this year, the brand is expected to launch several exciting promotions, including:

• Bundle Deals: The brand often curates skincare sets that bundle together complementary products for specific concerns, like their Hydration Heroes Set or Acne Solution Collection. These bundles offer a great value, allowing customers to try several products at a reduced price.
• Discount Codes & Flash Sales: Keep an eye out for flash sales or discount codes on their website and social media channels. These short-term offers are a fantastic way to grab top-performing products like the Buffet Serum or Niacinamide 10% + Zinc 1% at a fraction of the cost.
• Free Shipping and Samples: To sweeten the deal, The Ordinary frequently offers free shipping on orders over a certain amount. During promotional periods, the brand may also include sample sizes of their latest launches with each purchase—perfect for trying out new products without commitment.

What Makes The Ordinary Special?

There’s a reason The Ordinary has developed a cult following in such a short period of time. Here’s why people can’t get enough of the brand:

1. Affordability Without Compromise

The Ordinary has cracked the code for delivering premium skincare at unbeatable prices. Most of their products retail under $10, making it accessible to everyone who wants to take their skincare routine seriously without breaking the bank. This pricing model allows customers to experiment with different actives and formulas, helping them discover what works best for their skin.

2. No Frills, Just Results

In a world of fancy packaging and overly complex formulations, The Ordinary takes pride in stripping skincare down to its essentials. The packaging is minimalist, and the focus is entirely on the ingredients that deliver real results. Every bottle contains powerful actives like hyaluronic acid, glycolic acid, peptides, or antioxidants, and the formula is designed to perform without unnecessary bells and whistles.

3. Customizable Skincare Routine

The Ordinary puts control in the hands of the consumer. With a variety of serums, oils, and treatments, everyone can create a personalized skincare regimen tailored to their individual needs. From oily skin types to dry and sensitive skin, The Ordinary provides effective solutions that can be mixed and matched to create a unique skincare experience.

What to Expect in 2024

The coming year promises even more exciting developments for The Ordinary fans. Besides new product launches, the brand is expected to expand into more markets, making it easier for skincare lovers worldwide to access these revolutionary products. With a growing emphasis on sustainability, The Ordinary is also likely to continue leading the charge in eco-friendly beauty innovations.

Beyond products, expect more educational content from The Ordinary this year. The brand has always focused on demystifying skincare, helping consumers understand the science behind their ingredients. Webinars, social media tutorials, and detailed blog posts are some of the ways The Ordinary plans to help customers get the most out of their products.

Why Choose The Ordinary?

For anyone who values transparency, effectiveness, and affordability, The Ordinary is the ultimate skincare brand. Each product is designed with simplicity in mind, yet offers powerful results thanks to high-quality active ingredients. Whether you’re a skincare newbie or a seasoned pro, The Ordinary makes it easy to build a regimen that addresses your unique skin concerns.

With a commitment to innovation and inclusivity, The Ordinary continues to push the boundaries of what affordable skincare can do. And with 2024 just around the corner, the brand promises even more groundbreaking products, exciting promotions, and thoughtful sustainability initiatives.